Six reasons why our clients should choose Generate KiwiSaver Scheme

Generate have pulled together six of the top reasons that they think that over 150,000 Kiwis have already chosen Generate as their trusted KiwiSaver provider. We decided to share those reasons with you.

1. Market-leading long-term performance

Generate funds consistently rank highly for long-term performance, and often beat the average investment return of KiwiSaver funds in their respective categories in the Morningstar quarterly KiwiSaver report.

In the latest Morningstar KiwiSaver Survey to 30th June 2024, for 10-year returns1:

The Generate KiwiSaver Focused Growth Fund was ranked 1st out of 8 funds in the Aggressive category with a return of 10.2% p.a.
The Generate KiwiSaver Moderate Fund was ranked 1st out of 10 funds in the Moderate category with a return of 5.7% p.a.
The Generate KiwiSaver Growth Fund was ranked 2nd out of 14 funds in the Growth category with a return of 9.3% p.a.

2. Exceptional and award-winning service

Generate has a New Zealand-based client services team, which means members get dedicated client support. And they’re great at it too – with an array of awards to prove it, including the Consumer NZ People’s Choice Award for KiwiSaver, a Trusted Brand Award for KiwiSaver. Generate was also voted Investors Choice for KiwiSaver at the Research IP Fund Manager of the Year Awards.

3. Responsible investing

Generate is committed to responsible investing. All funds have earned recognition as ‘Mindful Funds’ by Mindful Money, and Generate has been a signatory to the United Nations Principles for Responsible Investing since 2018.

Since 2020 Generate has invested over $45 million into affordable housing with partners including Community Finance, the Salvation Army and Brightlight.

Additionally, Generate holds a significant shareholding in Skyline Healthcare Group (SHG), which offers essential healthcare services across the country, including scheduled and emergency patient transfers.

4. Empowering technology

Generate is committed to empowering clients with cutting-edge technology. The handy and easy-to-use app puts our clients’ funds at their fingertips!

It simplifies investment management, allowing clients to monitor their investments, see their full investment breakdown, download transaction summaries and Annual Statements, refer their friends and family for advice and more.

Generate clients also have access to Generate’s advice tools, including Advice Online and, for KiwiSaver reviews, Adviser Led. These tools help clients to plan for their first home or retirement goals and help them to stay on track.

5. Active management

Generate is an active investment manager, which means it carries out extensive research on all prospective investments and actively monitors their performance to make the most of market opportunities.

6. Kiwi-owned and operated

Generate is proudly New Zealand-owned and operated. Generate’s goal is to educate and empower Kiwis to make smart financial decisions that will help them be better off in the future.

Note 1: Source Morningstar KiwiSaver Survey June Quarter End 2024. Neither Morningstar, its affiliates, nor the content providers guarantee the data or content contained herein to be accurate, complete or timely nor will they have any liability for its use or distribution in New Zealand.

Why did Invest Link choose Generate to be one of our KiwiSaver providers?

We believe that the Generate has shown itself to be a capable manager for our clients’ KiwiSaver funds.

The company is regularly recognised for its award-winning KiwiSaver service and their KiwiSaver funds consistently rank highly for long-term performance in the quarterly Morningstar KiwiSaver report.

Their investment team carry out extensive research on all prospective investments, investing in leading companies in New Zealand and overseas. This is complemented by the use of underlying funds, run by well-resourced teams of investment managers and research analysts located around the world.

They then actively monitor the performance of the selected investments to ensure they meet their high standards

The company’s commitment to responsible investment has been recognised by Mindful Money. Mindful Money is an independent New Zealand charity that tracks and compares KiwiSaver and investment providers to compare their ethical standards. All of the Generate KiwiSaver funds have been recognised as ‘Mindful Funds’ by Mindful Money.